Context
The aesthetics industry thrives on building trust and good practices. Although Phorest did offer digital consultations there wasn't a solution to be able to Markup and store images for certain procedures which lead to churn of important clients.
To address this , we developed a groundbreaking markup app designed for the aesthetics industry. This innovative tool empowers professionals with the ability to:
Map product usage with precision: Add injection points directly onto a digital face or body map, detailing the exact location and amount of product used (e.g., Botox units).
Enhance client communication: Visual representations of product usage foster clear communication with clients, building trust and satisfaction.
Optimise inventory management: Accurate records ensure you always have the right products in stock, maximizing efficiency and profitability.
Support insurance needs: Detailed records provide a crucial layer of documentation for insurance claims and potential legal concerns.
More than just a markup app, this is a comprehensive solution designed to streamline workflows, build client trust, and empower your aesthetics practice.
Process
Because this was an area new to Phorest there was a lot of discovery involved so that we could better understand the requirements needed from the aesthetic industry so that we could provide a solution to compete with other rivals and prevent churn. The short delivery time meant using existing components available for the app.
Discovery Phase: Understanding User Needs
Client Interviews: We conducted interviews with aesthetic professionals to understand their current markup practices, preferred features in a markup app, and pain points with existing solutions. This helped us define requirements that would encourage them to switch from competitors and prevent user churn.
Insurance Considerations: We collaborated with insurance specialists to ensure the markup feature met all necessary requirements for secure record-keeping.
Design and Prototyping Phase: User-Centered Approach
Platform Compatibility: Considering the short delivery timeframe, we designed the app to leverage existing components from both the desktop Phorest app and Phorest Go.
Workflow Definition: We defined a user flow that allows seamless client selection from the existing database, treatment point application, saving, and future access for similar treatments.
Figma Prototyping and User Testing: Using Figma, we created a prototype to test the markup flow for intuitiveness and ease of use. We conducted usability testing with aesthetic professionals to validate if the solution met their expectations and ensured an intuitive user experience.
Iterative Design: Based on user feedback, we refined the design through iterative testing cycles.
Development and Handover Phase: Collaboration and Efficiency
Continuous Communication: We maintained open communication with engineers throughout development to confirm expected behavior, functionalities, and final outcomes.
Leveraging Existing Solutions: To optimize development time within the deadline, we explored readily available plugins that could fulfill the core functionality. This helped us avoid building the app from scratch and reduced overall project complexity.
Comprehensive Figma Documentation: We created detailed Figma documentation for a smooth handover, outlining new UI elements, interactions, and design decisions. This ensured clarity and facilitated a seamless integration process for the engineering team.
Collaboration for Success: We worked closely with engineers until the production-ready markup feature was ready to be launched.
Solution
Intuitive Interface: The app boasts a user-friendly interface that allows professionals to quickly add and manage client markup data. This intuitive design minimises training time and promotes user adoption.
Secure Recording: The markup app prioritises data security, meeting all necessary requirements for safekeeping client markup information. This fosters trust and strengthens client relationships.
Reduced Churn: By providing a valuable and user-friendly solution, the app helps prevent churn among our valued clients. They can now manage markup data efficiently, ultimately increasing client satisfaction and loyalty.
Outcome
Our team successfully delivered a functional markup app that aligns with company strategy and was delivered within the given time frame. The app caters to both user needs and industry regulations, ensuring a secure and intuitive experience for aesthetic professionals.